NEOCON 2008
NeoCon is to interior design as New York’s Fashion Week is to fashion. It’s the one time of the year where top interior designers, powerhouse A&D brands, and legendary design firms from around the world descend onto Chicago for three short days of incredible design and…of course fabulous parties. Thousands will pack the halls and million dollar showrooms of the Merchandise Mart hoping to catch a glimpse of the next big thing and mingle among some of the best and most talented designers in the industry.
If there’s one thing designers know better than design, it’s how to party. Over the span of the tradeshow there’s dozens of parties, special events, and award dinners where designers are treated like celebrities. Some of the more notable parties have been held at Union Station (IIDA), Millennium Park (Haworth), Apple Store (Allsteel/free iPod by attending), and the best rooftops (Lightology) and nightclubs (Lumen-Orange Skin) across Chicago. They have a saying during the tradeshow "what happens at NeoCon, stays at NeoCon." Whether or not it's true, sometimes letting loose and getting down is the best thing for business, and NeoCon is prime example of the degree companies are willing to go to get your attention and win your business.
Althrough the event is over, [here is a virtual recap of NeoCon 2008]


